Marketing through Facebook refers to create and actively using Facebook page as communication channel to maintain, attract and contact with customers. Facebook provides, allows user to create business page or individual profile for organizations, companies or any of the group who attempt to develop a fan base for brand, service and product.
Most important aspect of Facebook marketing is a consistency of communication. Creating a page on Facebook and then leaving that page alone will not give business. To attract audience, regular posts with new content in different formats are very important so that more people may see and share further. Content on page shows upcoming promotions, incentive codes to provide discount on services and products, sharing fun facts, spot light of specific products, all these factors catch interest of fans which increase traffic on website.
Benefits of Facebook Marketing
- Increased exposure to the Potential Customers
- Gather Leads
- Low in Marketing Expenses
- Help to reach targeted audience
- Help to build brand loyalty
- Help to increase web traffic
- Boost in SEO
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